We know SEO...
One of the main focuses when we are building a website is Search Engine Optimisation (SEO). Google (and other search engines like Bing, Yahoo and Ask) constantly monitors the Internet and assigns every page with a certain ranking based on their popularity and relevance.
The better your SEO, the higher your ranking. The higher your ranking, the higher you appear on Google.
In all the years we have been working on the web, SEO has influenced every word we have written and with the ever-expanding influence of mobile browsing and sharing on social media, we cannot see this changing any time soon.